Chase Sapphire

Chase Sapphire announced that they are rolling out a network of premium airport lounges for Sapphire Reserve Cardholders. They wanted an OOH campaign that translated this high-end airport lounge experience to match what the Sapphire Reserve card gives to its members: sleek, minimalism with a bit of flare and a total ‘elevated’ way to travel, earn points, and spend money.

To build out the aesthetic imagery, we worked with professional photographers Iris Humm and Justin Kaneps. The campaigns were launched in the Boston, LaGuardia, and Phoenix airports.