Heinz

Heinz has always been with us, whether we knew it or not, it just wasn’t until 1870 that it found its way into the tangible world. We found artwork that’s been in circulation since well before Heinz ketchup came to be that shares the exact same (or similar) red that our product is known for all over the world. We call this: It Had to Be Heinz.

Heinzsight is an exhibit within an exhibit. We found art containing the same (or similar) red as Heinz ketchup that was in circulation at galleries and museums in the 4 cities that Henry Heinz frequented for work during his lifetime: Toronto, Chicago, London and New York.

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Scan anything that's red around you and upload it to our app, Ripe Rewards.

The closer it is to our signature Heinz red, the bigger a discount we’ll give on tickets to the partnering museums. 

At the entrance of each museum or gallery we work with, we’ll give out EnChroma glasses (special glasses that let color blind people see color) free to borrow while viewing so everyone can experience Heinz red at its fullest.

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AD: Mason Joiner

CW: Tarik Atallah

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