TIFFANY & CO.

Golden Retriever Boyfriend Collar

Everyone online was talking about the golden retriever boyfriend: the loyal, affectionate, easygoing partner we all want.

Only Tiffany & Co. could turn that social media archetype into an actual object of desire: the Golden Retriever Boyfriend Collar.

We created multiple collar designs with unique pendants and engraved phrases.

One even lets you customize it with your partner's name and number in true Tiffany & Co. style.

The collection includes a cooling spray for when he is hard at work, and the Boyfriend Beckoner, a whistle only the truly obsessed can hear.

We would partner with the Westminster Dog Show to launch the first ever Tiffany-Minster Boyfriend Show.

An international event where women enter their loyal partners to compete against one another for best in show.

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CREDITS

SPEC WORK

AD: Mason Joiner

CW: Tarik Atallah