*** 2023 One Club for Creativity's NYC All-Star ***

Uber

Uber partnered with The One Club for Creativity portfolio night to give the 24 global All-Stars (working in six teams of four) a brief. The brief posed this question:

How can Uber help prevent sexual assault on college campuses in the US using a social-first approach?

We presented Red Zone, Safe Zone. Using Uber’s voice to say things that would

only be acceptable through their services, and teaching our audience to recognize certain expressions as potential danger signs.