*** 2023 Atlanta ADDYs Bronze ***

Olipop

Why should soda lovers feel guilty when they want to reach for one? Olipop has changed that by giving you a sparkling beverage that tastes just like soda BUT is actually a healthy alternative. No matter what you choose to pair it with, Olipop will still make you feel good and give you that little pick-me-up along the way.

A print and OOH campaign will be used to display ads across US cities.

Scaled: Tv commercials

In order to truly showcase Olipop and its benefits, TV commercials will be produced. These commercials will cover the brand's top 6 flavors: Vintage Cola, Orange Squeeze, Strawberry Vanilla, Classic Root Beer, Classic Grape and Tropical Punch.

Each 15-second commercial will encompass what we think the flavor would look and act like as a human.

Scaled: social

Olipop will also do an Instagram takeover. Posts will be made from the POV and

voice of the top 6 flavors. This takeover will last 6 weeks (1 week for each of the 6 flavors). Posts will include 'refreshingly healthy' food pairings as well as recipes to make and enjoy at home.

AD/CW: Mason Joiner

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