PETA

Wearers of fur and wool will sometimes joke about what vegans would do if they found out plants had feelings; would they just run around naked?


A more interesting question to ponder is: “What would everyone else do?” If plants and synthetics could suffer like animals, would they be cooler to wear?


That’s the question we’ll be challenging our audience with.


In order to promote our hijack of the four Fashion Weeks, we created radio ads that show just how cruel we can be.

AD: Mason Joiner

CW: Michael Toddy

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