Wed Vegas
People who get married in Vegas are not worried about the fine details, they simply want to get hitched, without all the planning or red tape. Vegas is built for carefree adult activities, so why not embrace the ease of a quickie wedding in Sin City.
We created a campaign that emphasizes the ease of Vegas weddings.
We want to show people that getting married without the hassle of planning a wedding is not impulsive; it is simple, smart, fun, and memorable.
OOH ads will be located in states bordering Nevada (within a manageable driving distance).
Signs would be placed outside courthouses to prompt couples
to choose getting married in
Vegas over the typical venue.
Did you get married in Vegas? Did it work out? Are you still feeling lucky? If you answered yes to all three of these questions, you’re a prime candidate for winning a free Vegas vacation. It’s almost as easy as getting married here, just share the story of your Vegas wedding and tag us @WedVegas for a chance to win a second honeymoon on us. #WedVegas
Poker chip marriage manuals would take the form of coasters. They would be handed out by Elvis impersonators on the strip, and given
out in local bars, restaurants and casinos.
A livestream will be played in Times Square showing one of Vegas’s drive-through wedding venues.
This way couples would know what to (and what not to) expect when getting married in Vegas. Seeing the line of cars move steadily along
in real time will reaffirm the fact that this is as easy as weddings get.
